Although any small enterprise that uses wholesalers will see a discount in profit, there are a few benefits to wholesaling. For instance, wholesalers are able to sell and advertise to more clients at a reduced cost, they can carry more effortlessly to buyers as a result of wholesalers are in the direction of them, and wholesalers can stock products, thereby reducing stock costs and risks to their suppliers and clients. Philip Kotler and Kevin Keller, Marketing Management Upper Saddle River, NJ: Pearson Prentice Hall, 2009, 45859. Small agencies that produce only one or a few products frequently use case study solution wholesale channel of distribution. Retail outlets may not be putting orders from case study answer small business because it is not known. The wholesaler can put case study solution product in front of them. For instance, case study answer agency control has a clear goals regarding significance of retaining clients by providing satisfaction to all its customers. Supplier Supplier is an important factor in case study solution relation with McDonalds and its consumer. To have a good, continuous and no disruption supply, McDonalds must build a robust dating with case study solution providers. McDonalds must also trust that during case study solution business market atmosphere, it is competing with other fast food operators. Any strike, supply shortages and lengthening of costs in market must be monitored carefully by McDonalds to make sure it will not affect its base line functionality. Simple financial rules, case study solution more case study answer input cost, case study solution more case study answer companys usual cost and pricing can be and thus it affect case study answer volume of sales to clients.